The digital arena is constantly rising, creating new opportunities for businesses to market their brands on the internet. You may believe that the techniques on which you rely are effective, but what if they aren’t and you’re wasting your coins?
Learning about the most common marketing blunders that businesses now make is a wonderful way to ensure you’re doing everything correctly. With this in mind, let’s have a deeper look at five digital marketing blunders to avoid.
- Not Going Mobile-Friendly
This is a rookie marketing blunder you must avoid. If your site isn’t mobile-friendly, your marketing efforts will be a waste. According to statistics, about 81 percent of Hong Kong residents own a smartphone. Imagine how many individuals use their smartphones to surf the web daily.
If people notice that the website isn’t mobile-friendly, they’ll leave before even looking at your items. It’ll also decrease your position on the search engine, and prevent many people from clicking on your links.
So, don’t waste one minute and make your website mobile-friendly.
- Depending On Click baits
One of the most crucial components of digital marketing is content creation, and you must always produce high-quality content for your website and social media accounts. However, if your content is clickbait, you are doing it incorrectly.
Some individuals believe that content with a smart twist on words is a wonderful way to attract new clients, but in actuality, it just harms your credibility & reputation.
Simply focus on producing high-quality content, and ensuring that your audience understands what to exactly expect by simply reading the headline.
- Not Using The Website Effectively
Every firm, whether it does business offline or online, today has its website. There are currently 1.5 billion websites available on the web, and this amount will only grow over time. With this many websites available today, you can’t possibly expect a user to find yours by chance–you must advertise it.
Make use of an SEO or a digital marketing expert to ensure that your site appears at the top of search results. Another fantastic suggestion is to create a blog area on your website and share the posts on social platforms.
- Not Doing E-mail Marketing
Marketers are constantly looking for new ways to replace outdated ones. E-mail marketing may appear to be an outmoded digital marketing medium, yet it is still incredibly powerful. The greatest feature is that E-mail marketing is relatively low-cost, and there’s no need to exclude it from your marketing plan.
Emails are an excellent tool that makes the customers feel valued. You can also tempt them to return by offering appealing discounts & product improvements.